Math Problem Statement

A candidate for mayor in a small town has allocated $40,000 for last-minute advertising in the days preceding the election. Two types of ads will be used: radio and television. Each radio ad costs $200 and reaches an estimated 3,000 people. Each television ad costs $500 and reaches an estimated 7,000 people. In planning the advertising campaign, the campaign manager would like to reach as many people as possible, but she has stipulated that at least 10 ads of each type must be used. Also, the number of radio ads must be at least as great as the number of television ads. How many ads of each type should be used? How many people will this reach?

Solution

This is a linear programming optimization problem where we aim to maximize the number of people reached given a set of constraints.


Definitions

Let:

  • xx: Number of radio ads.
  • yy: Number of television ads.

Objective Function

The goal is to maximize the number of people reached: Z=3000x+7000yZ = 3000x + 7000y

Constraints

  1. Budget constraint: 200x+500y40,000200x + 500y \leq 40,000
  2. At least 10 ads of each type: x10,y10x \geq 10, \quad y \geq 10
  3. The number of radio ads must be at least as great as the number of television ads: xyx \geq y

Solving the Problem

I will calculate the optimal values of xx and yy that maximize ZZ while satisfying all the constraints.from scipy.optimize import linprog

Coefficients for the objective function (maximize Z = 3000x + 7000y)

c = [-3000, -7000] # Negative for maximization in linprog (minimizes by default)

Coefficients for the constraints

A = [ [200, 500], # Budget constraint [-1, 0], # x >= 10 -> -x <= -10 [0, -1], # y >= 10 -> -y <= -10 [-1, 1] # x >= y -> -x + y <= 0 ] b = [40000, -10, -10, 0] # RHS of constraints

Bounds for x and y

x_bounds = (10, None) # x >= 10 y_bounds = (10, None) # y >= 10

Solve the linear programming problem

result = linprog(c, A_ub=A, b_ub=b, bounds=[x_bounds, y_bounds], method='highs')

Extract results

result_x = result.x # Values of x and y objective_value = -result.fun # Maximum number of people reached

result_x, objective_value(array([175., 10.]), 595000.0)(array([175., 10.]), 595000.0)successThe optimal solution is:

  • Number of radio ads (xx): 175
  • Number of television ads (yy): 10
  • Maximum number of people reached: 595,000

This solution satisfies all the constraints and uses the budget effectively.


Explanation:

  1. The budget of $40,000 is fully utilized: 200(175)+500(10)=40,000200(175) + 500(10) = 40,000
  2. The conditions x10x \geq 10, y10y \geq 10, and xyx \geq y are all met.

Would you like more details or clarification on any part of this solution?


Related Questions:

  1. What if the budget was increased to $50,000? How would the solution change?
  2. What happens if the minimum number of ads for each type is raised to 15?
  3. How does the solution change if television ads reach 10,000 people instead of 7,000?
  4. Can you analyze the sensitivity of the solution to changes in the cost of ads?
  5. How would the result differ if the goal was to minimize the cost for a fixed audience size?

Tip:

In linear programming problems, always check whether the constraints are tight (fully used) in the optimal solution, as this can guide adjustments in future scenarios.

Ask a new question for Free

By Image

Drop file here or Click Here to upload

Math Problem Analysis

Mathematical Concepts

Linear Programming
Optimization
Inequalities

Formulas

Objective Function: Z = 3000x + 7000y
Budget Constraint: 200x + 500y ≤ 40,000
Minimum Ads Constraint: x ≥ 10, y ≥ 10
Radio Ads Constraint: x ≥ y

Theorems

Fundamentals of Linear Programming
Optimization Theorem

Suitable Grade Level

Undergraduate or Advanced High School (Grades 11-12)