AI Social Monitoring - Octolens AppSumo LTD Review

Dave Swift
20 Sept 202413:31

TLDROctolens, a social listening tool available on AppSumo, uses AI to monitor brand-related online conversations. Users can engage with these discussions and even utilize the AI to draft replies, potentially leading to new leads and sales. The tool offers different pricing tiers, with higher tiers providing more mentions, seats, and additional features like CSV exporting. Octolens is praised for its simplicity and effectiveness in social monitoring.

Takeaways

  • πŸ” OctoLens is a social listening tool available for a one-time cost on AppSumo.
  • 🌐 It uses AI to monitor the internet for brand-relevant conversations.
  • πŸ’¬ Users can engage with these conversations and even use AI to draft replies.
  • πŸ’Ό OctoLens is designed to help businesses gain new leads and sales.
  • πŸ“ˆ The tool learns about a brand by analyzing the provided URL and company information.
  • πŸ“ It allows for customization, including additional context to refine AI understanding.
  • πŸ”‘ There are different tiers of service, with higher tiers offering more features like LinkedIn and Twitter monitoring.
  • πŸ’° The price increases after a certain period, but the deals do not end.
  • πŸ“± Users can choose which social platforms to monitor for their keywords.
  • πŸ”‘ Keywords can be fine-tuned with exact match, case sensitivity, and negative filters.
  • πŸ”” Notifications can be customized based on relevance, language, and platforms.

Q & A

  • What is OctoLens and how does it work?

    -OctoLens is a social listening tool that uses AI to monitor the internet for conversations relevant to your brand. You provide it with your URL, and it learns about your brand and then tracks discussions across various platforms.

  • What is the purpose of OctoLens?

    -The purpose of OctoLens is to help users engage with relevant online conversations, generate leads, and potentially increase sales by monitoring and understanding brand-related discussions on the internet.

  • How much does OctoLens cost on AppSumo?

    -The cost of OctoLens on AppSumo is a one-time fee, but the specific amount is not mentioned in the script. The price is set to increase after a certain period, indicating a time-limited offer.

  • What is the deal end date for OctoLens on AppSumo?

    -The deal for OctoLens on AppSumo does not have a specific end date mentioned in the script. However, it indicates that the price will increase after three days and 15 hours from the time of the review.

  • What features does OctoLens offer?

    -OctoLens offers features such as monitoring conversations based on relevance, choosing specific platforms to monitor, setting up keywords, generating AI replies, and filtering results by language and relevance.

  • How does OctoLens help with engagement?

    -OctoLens helps with engagement by allowing users to monitor relevant conversations and quickly respond with AI-generated replies, as well as manually crafting responses to join the discussions.

  • What platforms does OctoLens support for monitoring?

    -OctoLens supports monitoring across platforms like LinkedIn, Reddit, Twitter, YouTube, and others, but the specific platforms available depend on the tier of the AppSumo plan.

  • How does the AI in OctoLens assist with keyword monitoring?

    -The AI in OctoLens assists with keyword monitoring by suggesting relevant keywords, allowing for exact match filtering, case sensitivity, and the addition of both positive and negative keywords to refine the search results.

  • What are the different tiers of plans offered by OctoLens on AppSumo?

    -The different tiers of plans offered by OctoLens on AppSumo include Tier 1 with basic features, Tier 2 with more mentions and seats, and Tier 3 offering even higher limits, longer data retention, Slack notifications, and CSV exporting capabilities.

  • How can users customize their notifications in OctoLens?

    -Users can customize their notifications in OctoLens by setting up email or Slack alerts, specifying the frequency of updates, choosing the relevance level, selecting specific keywords, and filtering by platforms.

  • What is the reviewer's final score for OctoLens?

    -The reviewer gave OctoLens a final score of 8.4, indicating that it is a solid tool for social listening with a specific use case and few drawbacks.

Outlines

00:00

🌐 Introducing Octo Lens: Social Listening Tool

The speaker, Dave Swift from clientamp.com, introduces Octo Lens, a social listening tool available on AppSumo for a one-time cost. Octo Lens uses AI to analyze a brand's URL, monitor the internet for relevant conversations, and even assists in crafting replies. Dave mentions that he will guide viewers on selecting a suitable plan and price at the end of the video. He also clarifies that the deal doesn't end in 3 days but will only increase in price, and he encourages viewers to purchase quickly for the best deal.

05:01

πŸ›  Setting Up Octo Lens: Features and Functionality

Dave demonstrates how to set up Octo Lens by entering the company's URL and letting the AI learn about the company. He shows how the AI fills in the company name and description automatically. Additional context can be provided to help the AI understand the company's focus areas. Dave also explains how to select platforms for monitoring conversations and set up keywords for monitoring. He discusses the advanced settings for keywords, including exact match, case sensitivity, additional keywords, negative keywords, and negative authors. The paragraph concludes with a discussion of the monitoring feed, where users can see mentions, generate AI replies, and mark posts as bookmarked or engaged.

10:02

πŸ“Š Analyzing Octo Lens: Notifications and Pricing

Dave discusses the notification system in Octo Lens, which allows users to receive updates via email or Slack when keywords are mentioned. He notes a minor issue with the notification settings not defaulting to the user's platform preferences. The video then transitions to discussing the pricing and plans available on AppSumo. Dave reviews the different tiers, explaining the increased limits and features as one moves up the tiers, such as more mentions, seats, keywords, and data retention. He also mentions that higher tiers offer Slack notifications and CSV exporting. Dave concludes the review by giving Octo Lens an 8.4 score, praising it as a solid tool for social listening and suggesting it could be a cost-effective alternative to monthly subscription services.

Mindmap

Keywords

πŸ’‘AI Social Monitoring

AI Social Monitoring refers to the use of artificial intelligence to track and analyze social media conversations. In the context of the video, OctoLens is a tool that employs AI to monitor the internet for brand-related conversations. It helps businesses identify and engage with relevant discussions, potentially leading to new leads and sales. The video discusses how OctoLens uses AI to learn about a brand and then monitors various platforms for mentions.

πŸ’‘AppSumo

AppSumo is a platform known for offering limited-time deals on software and apps, often at a significant discount or as lifetime deals. In the script, AppSumo is mentioned as the marketplace where OctoLens is available for a one-time cost, indicating a special offer that viewers can take advantage of.

πŸ’‘OctoLens

OctoLens is described as a social listening tool in the video. It uses AI to understand a brand's identity and then scans the internet for conversations relevant to that brand. The tool is highlighted for its ability to help users engage with these conversations and even draft replies using AI, which can be beneficial for lead generation and sales.

πŸ’‘Brand Monitoring

Brand Monitoring is the process of tracking mentions of a brand across various online platforms. The video explains how OctoLens allows users to input their brand's URL and then uses AI to learn about the brand, including its name and description, to effectively monitor relevant conversations.

πŸ’‘Relevance

Relevance, in the context of the video, refers to the significance of online conversations to a brand. OctoLens filters conversations based on relevance to help users focus on the most pertinent discussions. The video demonstrates how users can adjust settings to define what is considered relevant for their brand.

πŸ’‘Mentions

Mentions are instances where a brand's name or keywords are referred to in online conversations. The video outlines how OctoLens tracks mentions across various platforms and allows users to set up notifications for these mentions, which can be crucial for timely engagement and brand management.

πŸ’‘Keywords

Keywords are specific terms or phrases that users can set up to monitor within OctoLens. The video explains how users can define keywords, including exact matches and negative keywords, to fine-tune the monitoring process and ensure that the tool captures conversations most relevant to the brand.

πŸ’‘AI Tool for Replies

The AI Tool for Replies is a feature of OctoLens that assists users in drafting responses to relevant conversations. The video suggests that this tool can save time and effort by generating replies, allowing users to focus on engagement strategies rather than content creation.

πŸ’‘Leads and Sales

Leads and Sales are central to the video's narrative as potential outcomes of using OctoLens. By monitoring conversations and engaging with them effectively, businesses can generate leads and potentially close sales, which is a key benefit highlighted in the review of the tool.

πŸ’‘Plans and Pricing

Plans and Pricing refer to the different tiers of service offered by OctoLens, each with varying features and limits. The video discusses the different plans available on AppSumo, explaining the benefits and costs associated with each tier, which is crucial information for potential users considering a purchase.

πŸ’‘Notifications

Notifications in the context of OctoLens are alerts that inform users when their keywords are mentioned. The video details how users can customize these notifications, including the frequency and platforms, to stay updated on relevant conversations and engage promptly.

Highlights

Octolens is a new social listening tool available for a one-time cost on AppSumo.

It uses AI to monitor the internet for brand-related conversations.

Users can engage with these conversations and even use the AI tool to write replies.

Octolens can help generate new leads and sales.

The deal on AppSumo is set to increase in price, not end, after a certain period.

Octolens is easy to set up and use.

It learns about your company using the URL you provide.

You can customize what your company does under 'additional context'.

Octolens filters conversations based on relevance to your company.

You can choose which platforms to monitor for conversations.

Tier two on AppSumo is required to add LinkedIn and Twitter monitoring.

Keywords can be monitored with granular settings for specificity.

AI suggests keywords, but you can also start from scratch or modify suggestions.

Advanced settings help narrow down conversations to what's relevant.

You can monitor for specific platforms and keywords.

Negative keywords and authors can be set to filter out irrelevant content.

The feed shows all mentions and keywords, which can be sorted by keyword or platform.

You can generate AI replies directly from the feed.

Notifications can be customized for mentions with specific relevance and language.

Octolens offers different tiers with varying limits and features.

Tier three offers additional features like CSV exporting and Slack notifications.

Octolens received an 8.4 score, indicating it's a solid tool for social listening.