Math Problem Statement
A department store chain has up to $22,000 to spend on television advertising for a sale. All ads will be placed with one television station, where a 30-second ad costs $1,000 on daytime TV and is viewed by 14,000 potential customers, $2,000 on prime-time TV and is viewed by 24,000 potential customers, and $1,500 on late-night TV and is viewed by 18, 000 potential customers. The television station will not accept a total of more than 20 ads in all three time periods. How many ads should be placed in each time period in order to maximize the number of potential customers who will see the ads?
Solution
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Math Problem Analysis
Mathematical Concepts
Linear Programming
Optimization
Inequalities
Formulas
Objective function: Maximize 14,000x1 + 24,000x2 + 18,000x3
Budget constraint: 1000x1 + 2000x2 + 1500x3 ≤ 22,000
Total ads constraint: x1 + x2 + x3 ≤ 20
Non-negativity constraint: x1 ≥ 0, x2 ≥ 0, x3 ≥ 0
Theorems
Linear Programming Simplex Method
Suitable Grade Level
College Level or Advanced High School
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