Math Problem Statement

A department store chain has up to ​$22,000 to spend on television advertising for a sale. All ads will be placed with one television​ station, where a​ 30-second ad costs ​$1,000 on daytime TV and is viewed by 14,000 potential​ customers, ​$2,000 on​ prime-time TV and is viewed by 24,000 potential​ customers, and ​$1,500 on​ late-night TV and is viewed by 18, 000 potential customers. The television station will not accept a total of more than 20 ads in all three time periods. How many ads should be placed in each time period in order to maximize the number of potential customers who will see the​ ads?

Solution

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Math Problem Analysis

Mathematical Concepts

Linear Programming
Optimization
Inequalities

Formulas

Objective function: Maximize 14,000x1 + 24,000x2 + 18,000x3
Budget constraint: 1000x1 + 2000x2 + 1500x3 ≤ 22,000
Total ads constraint: x1 + x2 + x3 ≤ 20
Non-negativity constraint: x1 ≥ 0, x2 ≥ 0, x3 ≥ 0

Theorems

Linear Programming Simplex Method

Suitable Grade Level

College Level or Advanced High School