Math Problem Statement

How many ads of each type should be placed to maximize the total number of people reached, given a budget of $15,000 and constraints on the types and number of ads?

Solution

This problem is a typical linear programming (optimization) scenario where the goal is to maximize the audience reached under budget and other constraints.

Variables:

Let:

  • x1x_1 = number of TV ads,
  • x2x_2 = number of social media ads,
  • x3x_3 = number of billboard ads,
  • x4x_4 = number of newspaper ads.

Objective Function:

The objective is to maximize the total audience reached, which is given by: Maximize 30,000x1+22,000x2+24,000x3+8,000x4\text{Maximize } 30,000x_1 + 22,000x_2 + 24,000x_3 + 8,000x_4 subject to the constraints.

Constraints:

  1. Budget constraint: The total cost of all ads cannot exceed $15,000. 800x1+400x2+500x3+100x415,000800x_1 + 400x_2 + 500x_3 + 100x_4 \leq 15,000

  2. TV/Social media constraint: There should be at least 6 ads from TV or social media combined. x1+x26x_1 + x_2 \geq 6

  3. Billboard and newspaper cost constraint: The amount spent on billboards and newspapers together must not exceed the amount spent on TV ads. 500x3+100x4800x1500x_3 + 100x_4 \leq 800x_1

  4. Maximum number of ads constraint: Each type of ad has a maximum number allowed, as given in the table: 0x110,0x210,0x310,0x4100 \leq x_1 \leq 10, \quad 0 \leq x_2 \leq 10, \quad 0 \leq x_3 \leq 10, \quad 0 \leq x_4 \leq 10

Solving Method:

This can be solved using linear programming techniques, such as the Simplex Method or graphical methods if approached manually. Given these constraints, we aim to find the values of x1,x2,x3,x4x_1, x_2, x_3, x_4 that maximize the objective function while satisfying the constraints.

Would you like a detailed step-by-step solution for this problem or further assistance in setting up the solution algorithm?


Here are 5 related questions you could explore:

  1. How would the solution change if the budget were increased to $20,000?
  2. What if the cost of social media ads increased to $600 per ad?
  3. How would the solution differ if there were no limit on the number of newspaper ads?
  4. What is the minimum budget required to purchase 6 ads on TV and 6 on social media?
  5. How does the audience reached change if the audience per ad is reduced by 10%?

Tip: In linear programming, simplifying the objective function and constraints can often reveal shortcuts or alternative approaches to solving the problem faster.

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Math Problem Analysis

Mathematical Concepts

Linear Programming
Optimization

Formulas

Objective Function: Maximize 30,000x1 + 22,000x2 + 24,000x3 + 8,000x4
Budget Constraint: 800x1 + 400x2 + 500x3 + 100x4 ≤ 15,000
TV/Social Media Constraint: x1 + x2 ≥ 6
Billboards/Newspapers Cost Constraint: 500x3 + 100x4 ≤ 800x1
Maximum Ads Constraints: 0 ≤ x1, x2, x3, x4 ≤ 10

Theorems

Simplex Method for Linear Programming

Suitable Grade Level

Undergraduate