The formula for calculating the percentage total return on a stock is:

$\text{Total Return} = \frac{\text{Ending Price} - \text{Beginning Price} + \text{Dividend}}{\text{Beginning Price}} \times 100$

Step 1: Substitute the given values into the formula:

• Beginning Price = $66
• Ending Price = $78
• Dividend = $1.70

$\text{Total Return} = \frac{78 - 66 + 1.70}{66} \times 100$

Step 2: Perform the calculation:

$\text{Total Return} = \frac{12 + 1.70}{66} \times 100 = \frac{13.70}{66} \times 100$

$\text{Total Return} = 0.2076 \times 100 = 20.76\%$

Final Answer:

The percentage total return is 20.76%.

Let me know if you'd like further details, or if you have any other questions!

Related Questions:

1. How do dividends affect total return in stock investments?
2. What is the difference between price return and total return?
3. How do you calculate annualized return?
4. What is the impact of capital gains on total return?
5. How does inflation affect the real return on a stock?

Tip: When calculating returns over multiple periods, consider using the compound annual growth rate (CAGR) for a more accurate picture of long-term performance.